Taurus Personality
April 20 - May 20
Ruler: Venus. Fixed Earth
Determined, practical, sensual

The Taurus Personality:

Taureans are solid, steady, reliable and generally conservative individuals. They value permanency and seek to build security through the acquisition of material possessions although I would not call them materialistic in the modern greedy sense of the word. They seek stability in relationships, career and family matters, and can, when pushed, have a dreadful temper which may undermine attempts to have the very stability they seek. Generally they are slow to anger but when they get going, look out! Their shadow takes over! Possessiveness, jealously and the need to control characterise this behaviour yet when their shadow is not in control they are patient, exhibit plenty of charm, warmth and affection.

They can excel in business and seem to have an innate ability to make money and do so by taking one step at a time building a solid structure from which to grow. In pursuit of their goals, whether it is in business or something else, they are often so determined they outlast weaker competitors and so achieve their dreams. They do the work, they keep going, and they overcome obstacles. Did I also mention they are stubborn; this sign is the epitome of stubbornness!

Many Taureans have a strong connection to the earth and love to be on the land or in their garden. They find tremendous psychological comfort in this as it centers their spirit. If an artistic streak manifests you might find them doing pottery or sculpting. Hard, sweaty physical exercise is a great leveller that helps control and eliminates stress and tension.

If you ask the opinion of a Taurus they give it to you and that’s usually the end of the matter. They will probably still have that same opinion years later as they do not tend to change. Mentally they like to think things through in logical steps before acting. This can make them appear somewhat slow to react yet there’s a considerable amount of constructive thought that goes on inside that Taurean head. Their ideas won’t necessarily be wildly creative or even original unless something else is activating their horoscope. They like to plan most things and can be upset if deviations occur, in fact flexibility is a quality they could do well to appreciate as not all things run to plan…so plan for that and have a contingency.

Love a Taurus and you will become their possession as relationships can be characterised by possessiveness and jealousy. However they will protect you fiercely. They are very loyal and expect the same in return. They are often more deliciously sensual than sexual. Quite often they have a highly developed sense of touch and may use this as a key form of communication, particularly in relationships. This is also valuable in the application in creative pursuits. Massage, (along with good food) often sooth the soul. A word of warning, never betray the the trust and loyalty of a  Taurus. If you do, they will be devastated and suffer terribly!

Positive traits:
Practical, reliable: adept in a business, having strong powers of endurance: a firm sense of values, especially related to the arts: love of luxury and good food: persistent, solid, determined, strong willed: affectionate, warm hearted and trustworthy.

Negative traits
Possessive, lazy, self indulgent a potential bore, unyielding in opinions, lacking flexibility and originality: greedy stubborn, resentful, obsessed with routine.

Famous Taureans: Channing Tatum, Queen Elizabeth II, Adel, Robert Pattinson, William Shakespeare, George Clooney, Kelly Clarkson, Pierce Brosnan, Bono, Cate Blanchett, Mark Zuckerburg, Jessica Alba